The Changeup

Dominic Minogue, Founder of Dirty Water Hard Seltzer

Season 5 Episode 17

This week's guest is the founder of Dirty Water, Dominic Minogue. Dirty Water is a hard seltzer brand born in New York City, aiming to be the accessible, easy-drinking dive bar hard seltzer. We talked to Dominic about the David versus Goliath battle in the hard beverage industry, the door-to-door grind of getting his product into bars and bodegas, and how his background and design and fashion helps influence Dirty Water's look and feel.



Dirty Water Hard Seltzer