This week's guest is the founder of Phoenicia Diner, Mike Cioffi.
If you have ever been to the Catskills or ever had a friend go to the Catskills, you have surely heard of Phoenicia Diner. It's a time warp to classic diners and yesteryear. It almost feels like you pulled up in a wood-paneled station wagon. And the food is really good. Actually, it's fantastic.
We talk about his choice to change careers, how it became a social media phenomenon, some mistakes along the way, and why it has such a lasting power in a frantic fickle world.
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